Distribute Your Event Press Release to the Right People Get your event press release in front reporters, editors, bloggers, and journalists with eReleases, our PR service of choice for small business owners. Editors receive hundreds of emails and pitches on a daily basis so it is important to make sure that you immediately pique their interest, and that they will be able to pick up all the essential information at a glance. It is advisable to avoid embargoes for event press releases.
But, with so many people on information overload via social media, texts, and emails, how do you generate excitement? What elements should your press release include or exclude?
How much information is enough? How much is too little? Should you send out a traditional press release, or would an online-only press release suffice? Including the following elements should give you a good outline of how to write a press release for an event, while generating a buzz that will tell your reader that yours is not an event to be missed!
View more press release writing tips and examples in another of our blogs. Grab the reader's attention with a strong, catchy headline with keywords that people will most likely use in their search. This is your opener and what will make your reader want to read on. Include the name of the event and either the location or theme of the event.
You won't want to give too many details up front.
If you're writing an online press release for an event, know that Google will index 60 characters and Yahoo, characters.
Use Title Case for your headline. See what PRWeb says about press release headlines. Next, write a summary of one to four sentences. It may be a good idea to write this section last, after you have written the rest of the press release.
It will be easier to summarize after you have the rest of your points down. Dateline and lead paragraph.
These elements range from 25 to 30 words and answer the "who, what, why, when, where and how" questions of your event. Keep the text simple and stick to the critical elements of the information.
City, State, name of service or publisher of the press release, e. The body of the press release is where you really get to tell the story of the event. This portion of the release will usually have two or three paragraphs.
Use the first paragraph to elaborate on the details of the event. Talk about the target audience, any guests who will be featured and their background, and the benefits of attending. If the venue is historic or ties in with your event in some way or the date coincides with history or a special anniversary with your company, mention this.
This part of the press release can be a bit more descriptive than previous sections. The boilerplate statement follows the body.
The boilerplate is a chunk of text that can be used repeatedly, just as an "About" page is used on a website. This is where the details about your company are listed including; the services you provide, and perhaps names the key executives as well.
It can contain your mission and vision for your company. This is the public persona you wish to project for your company. Finally, the press release should include contact information. This is the company name, telephone number, address if you wish, it is not necessary in a press releasethe company's website address, the name of the key person to contact about the release, and an email address.
Those are the nuts and bolts of writing a press release for an event. Now, let's look at the basic dos and don'ts of writing a press release for an event. Make your PR a cut above the rest. Hubspot also has a good blog on the matter and even offers a recommended press release template.
DOs Start out strong and succinct. You need to grab your reader within the first few words. Vibrant verbs create interesting and fresh copy and draw the reader in. Identify a point person where readers can direct their inquiries.A bbreviated DPR or just PR, the daily production report might be the most important documents a producer looks at every day..
From video agencies to indie productions, having a up-to-date DPR is necessary for assessing progress, catching inefficiencies, and tracking each production daily expense.
Nov 10, · A press release is the quickest and easiest way to get free publicity. If well written, a press release can result in multiple published articles about your firm and its products. Here is an example of a media release template, with an actually media release below.
Template. MEDIA RELEASE Date. Headline The headline of a media release should summarise the key points but catchy, interesting and strong.
It is designed to catch the attention and encourage further reading. Ensure you bold it. Lead Start with your . A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy.
Typically, they are mailed, faxed, or e-mailed to assignment editors and journalists at newspapers, magazines, radio stations, online media, television stations or . Citation Machine™ helps students and professionals properly credit the information that they use. Cite sources in APA, MLA, Chicago, Turabian, and Harvard for free.
Members of the media who have inquiries or need faculty expertise for articles or commentary should contact Lynn Womble, Director of Public Affairs.. Media Contact: Lynn Womble Director of Public Affairs.