These strengths not only help it to protect the market share in existing markets but also help in penetrating new markets.
These strengths not only help it to protect the market share in existing markets but also help in penetrating new markets. Based on Fern Fort University extensive research — some of the strengths Essay on kroger company weaknesses Kroger are — Superb Performance in New Markets — Kroger has built expertise at entering new markets and making success of them.
The expansion has helped the organization to build new revenue stream and diversify the economic cycle risk in the markets it operates in. Highly skilled workforce through successful training and learning programs. Kroger is investing huge resources in training and development of its employees resulting in a workforce that is not only highly skilled but also motivated to achieve more.
Strong Free Cash Flow — Kroger has strong free cash flows that provide resources in the hand of the company to expand into new projects. It Essay on kroger company weaknesses successfully integrated number of technology companies in the past few years to streamline its operations and to build a reliable supply chain.
Good Returns on Capital Expenditure — Kroger is relatively successful at execution of new projects and generated good returns on capital expenditure by building new revenue streams. Highly successful at Go To Market strategies for its products.
Strong Brand Portfolio — Over the years Kroger has invested in building a strong brand portfolio. This brand portfolio can be extremely useful if the organization wants to expand into new product categories.
Successful track record of developing new products — product innovation. Strategy is about making choices and weakness are the areas where a company can improve using SWOT analysis and build on its competitive advantage and strategic positioning.
Financial planning is not done properly and efficiently. The current asset ratio and liquid asset ratios suggest that the company can use the cash more efficiently than what it is doing at present.
Organization structure is only compatible with present business model thus limiting expansion in adjacent product segments. Limited success outside core business — Even though Kroger is one of the leading organizations in its industry it has faced challenges in moving to other product segments with its present culture.
The marketing of the products left a lot to be desired. Even though the product is a success in terms of sale but its positioning and unique selling proposition is not clearly defined which can lead to the attacks in this segment from the competitors.
Not highly successful at integrating firms with different work culture. As mentioned earlier even though Kroger is successful at integrating small companies it has its share of failure to merge firms that have different work culture.
High attrition rate in work force — compare to other organizations in the industry Kroger has a higher attrition rate and have to spend a lot more compare to its competitors on training and development of its employees. The company has not being able to tackle the challenges present by the new entrants in the segment and has lost small market share in the niche categories.
Kroger has to build internal feedback mechanism directly from sales team on ground to counter these challenges. Opportunities for Kroger — External Strategic Factors New customers from online channel — Over the past few years the company has invested vast sum of money into the online platform.
This investment has opened new sales channel for Kroger.
In the next few years the company can leverage this opportunity by knowing its customer better and serving their needs using big data analytics. Stable free cash flow provides opportunities to invest in adjacent product segments.
With more cash in bank the company can invest in new technologies as well as in new products segments. This should open a window of opportunity for Kroger in other product categories. The new technology provides an opportunity to Kroger to practices differentiated pricing strategy in the new market.
It will enable the firm to maintain its loyal customers with great service and lure new customers through other value oriented propositions. Economic uptick and increase in customer spending, after years of recession and slow growth rate in the industry, is an opportunity for Kroger to capture new customers and increase its market share.
Government green drive also opens an opportunity for procurement of Kroger products by the state as well as federal government contractors.
Opening up of new markets because of government agreement — the adoption of new technology standard and government free trade agreement has provided Kroger an opportunity to enter a new emerging market.
Lower inflation rate — The low inflation rate bring more stability in the market, enable credit at lower interest rate to the customers of Kroger. Threats Kroger Facing - External Strategic Factors The demand of the highly profitable products is seasonal in nature and any unlikely event during the peak season may impact the profitability of the company in short to medium term.
No regular supply of innovative products — Over the years the company has developed numerous products but those are often response to the development by other players.
Secondly the supply of new products is not regular thus leading to high and low swings in the sales number over period of time. Intense competition — Stable profitability has increased the number of players in the industry over last two years which has put downward pressure on not only profitability but also on overall sales.
New technologies developed by the competitor or market disruptor could be a serious threat to the industry in medium to long term future. Increasing trend toward isolationism in the American economy can lead to similar reaction from other government thus negatively impacting the international sales.
Certain capabilities or factors of an organization can be both a strength and weakness at the same time. This is one of the major limitations of SWOT analysis.The Ultimate Burrito has all your nutrients from 9 whole ingredients in the most cost effective, time efficient, and environmentally friendly form.
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