To the Pharisees who thought of themselves… Dutton, Donald G.
Review Essay series No textbook on the economics of simplicity exists, of course. There is no complete formulae or prescriptions or how-to. Instead, to build an economy of simplicity would require seeking out principled approaches to how economic relations goods, services, exchange values, productivity, consumption, etc.
Here are a few books that describe well what to look for, attend to, or be conscious of. Titles will be added successively.
consumption, but similar arguments could also be made about other areas of the economy (especially production), as well as about politics, religion, medicine, and so on. Enchanting in a Disenchanted World, Third Edition brings life to a wide range of undergraduate and graduate courses, including Introductory Sociology, Social Problems, Sociological Theory, Economic Sociology, Sociology of Culture, and the Sociology of Consumption. Enchanting a disenchanted world: Revolutionizing the means of consumption “Cathedrals of Consumption” concept was coined by George Ritzer and it means a site of consumption that is part of a, multinational corporation, and has international success of exceptionally high level (Ritzer, ).
Enchanting a Disenchanted World: Revolutionizing the Means of Consumption, by George Ritzer. Sage Publications, 2nd edition ; Pine Forge Press, Consumption is no longer a satisfaction of temporal needs but a search for pleasurable experiences, a life style in perpetual pursuit of enchantment.
The new means of consumption involve new settings or structures for seeking the enchantment experiences, which Ritzer describe as "cathedrals of consumption.
As profit increases, a cycle occurs: To increase profit, new products are marketed, new "needs" pitched, and more consumption urged upon old consumers and newly recruited consumers, especially young people and people in the developing world. Technology has facilitated production, advertising, and especially consumption, with the spread of credit and the enticement to debt.
The result is hyperconsumption. In order to maintain this frenzied rate of consumption, corporations must "enchant" consumers, make them feel that consumption is their heart and soul, their life's purpose.
Goods and services are insufficient to this end. Marketing of lifestyles and the positive value of consumption as an end becomes necessary. Ritzer uses Marxian, Weberian, and postmodern social theory to dissect the authority structures, bureaucracies, and capitalist premises of modern economic activity, especially the notions of disenchantment and enchantment.
There are not many technical terms but rather logic and description. Though sometimes too exhaustive in describing the cathedrals and their plaudits, Ritzer does make his point clearly.
Where reform movements have pointed to the ethical issues of consumption in the past think of the vice of gluttony and the virtue of moderationcorporate apologists of today point to the utilitarian, the psychological, and the material to champion profit, pleasure, and patriotism.
The enchantment process behind the cathedrals of consumption are quasi-religious, and have overthrown arguments about labor, wages, conditions, and environment. Simplicity can be marketed in this mix but usually it is seen as repressive and "uncool" not Ritzer's description. The apologists for consumption have successfully rationalized the new means of consumption so that the average person never disputes that consuming a lot of things or being able to do so at will is the best way to live.
Ritzer spends time discussing the social implications of the new means of consumption. He touches on the homogenization of culture, the sanitizing of cultural differences and individual expression, and the transformation of consciousness so that all moral perspectives are filtered first through corporate media and corporate definitions of morality and behavior.
He describes the "ever-escalating need for spectacle," the artificial experience of the onlooker who no longer does anything but watches what is presented to him by others.
Ultimately, we need to understanding what is going on around us.
And we may interest ourselves in the mechanics of what is going on. For this purpose Ritzer's book does provide a handy diagnosis and overview.The Second Edition of Enchanting a Disenchanted World: Revolutionizing the Means of Consumption is a unique analysis of the world of consumption, examining how we are different consumers now than we were in the past, both in the U.S.
and around the world. In the process of understanding this social. Enchanting a Disenchanted World connects the everyday world in a sociological and theoretical way, making it an ideal text for a wide range of undergraduate and graduate courses including introductory sociology, sociology of consumption, social change, popular culture, sociology of leisure, social theory, and economic sociology/5(2).
consumption, but similar arguments could also be made about other areas of the economy (especially production), as well as about politics, religion, medicine, and so on. Enchanting in a Disenchanted World, Third Edition brings life to a wide range of undergraduate and graduate courses, including Introductory Sociology, Social Problems, Sociological Theory, Economic Sociology, Sociology of Culture, and the Sociology of Consumption.
Download-Theses Mercredi 10 juin Ritzer, G , 'Enchanting a disenchanted world: revolutionizing the means of consumption', in Explorations in the sociology of consumption: fast food, credit cards and casinos, SAGE Publications Ltd, London, pp.
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